ATTENTION CAROLINA BUSINESS OWNERS!
You Built a Job. Now Let's Build a Business.
LEARN THE 3 GROWTH TRAPS OF BUSINESS THAT ARE CAPPING YOU ON REVENUE GROWTH AND KEEPING YOU STUCK!
FREE LIVE TRAINING
Thursday
February 26th
11:30 AM EST
- Length 40 minutes + Q&A
- Investment: Free
We’ll email you the link + send reminders so you don’t miss it.
Mickey Lyles
CEO & Serial Entrepreneur · Dirt Road Solutions (Immeasura Growth Partners)
- Trusted by owners who want structure, margin, and sanity
What You Will Learn
No fluff. No hype. Most owners don’t need another tactic. They need clarity on what’s actually broken.
Free live training: the 3 growth traps that quietly cap growth — Margin, People, Process.
- This is not motivational. It's diagnostic.
01
Money Trap
Why growth doesn’t always mean more profit.
02
Team Trap
Why hiring doesn’t always reduce the load.
03
Systems Trap
Why everything still depends on you.
FREE LIVE TRAINING
Thursday
February 26th
11:30 AM EST
For business owners doing $350K–$5M with a team of 3–25
If you're exhausted, you're not broken. Your structure is.
You can be growing and still feel stuck. That’s what happens when the business is built around you instead of around a structure that holds up under pressure.
If any of this sounds familiar, you’re in the right room:
- You're the decision-maker for everything (and it's exhausting)
- Revenue is up, but your workload and stress are up faster
- Team accountability feels inconsistent
- Margin feels unclear—or surprising in the worst way
- You're "needed" in ways an actual owner shouldn't be
Who This Free Training Is For
This session is built for owners who are real businesses and want a structure that stops the business from depending on them day in and day out.
- Doing roughly $350K–$5M/year in revenue
- Have 3–25 employees (or the equivalent in contractors)
- Feel operationally stuck: busy, needed, indispensable
FREE LIVE TRAINING
Thursday
February 26th
11:30 AM EST
Your Host
Meet Mickey Lyles
Mickey Lyles is the CEO of Dirt Road Solutions and a serial entrepreneur focused on helping business owners build companies that run with structure, margin, and accountability—not constant owner heroics.
His diagnostic approach cuts through the motivational noise to give owners a clear, honest read on what’s actually causing friction in their business—and what to do about it.
This session is built for owners who want the truth and understanding—not a pep talk.
Questions
Before you register
Yes. Live training + Q&A at Thursday, February 26 • 11:30 AM CT. You'll be able to ask questions in real time.
A replay may be available for a limited time to registrants. Register to guarantee access.
No. It's a structured diagnostic session. If you want help applying it to your business, we'll share the optional next step at the end—no pressure, no pitch theater.
You can, but this will be most useful once you've reached consistent revenue and have (or are building) a real team. The structural problems we cover are specific to that stage.
FREE LIVE TRAINING
Thursday
February 26th
11:30 AM EST
What Clients Say
Over the past 2 1/2 years, working with Mickey Lyles and Immeasura Growth Partners has been a true game changer for our company. With Mickey’s guidance and strategic insight, we’ve grown from $5.5 million to over $8 million in revenue — a 45% increase. His ability to help us focus on the right systems, processes, and leadership development has made a lasting impact on our business. I highly recommend Mickey and his team to any business owner looking to scale and strengthen their company.
Mickey played a key role in helping us scale my pest control company from $5.5 million to over $21 million during his eight years on our leadership team. His strategic thinking, operational insight, and ability to drive results made a meaningful impact on our growth. I’m confident he will bring that same value to his future clients.
