Experience You Can Trust
Meet the Immeasura team: a group of operators, not theorists, focused on real-world growth for small and mid-sized businesses.
Mickey Lyles leads overall strategy and performance, while Whitney Messervy drives marketing initiatives that turn brands into growth engines.
Kasey Zegal keeps operations tight and clients supported, and Eric Glosick helps owners bring structure, clarity, and measurable results to their day-to-day business.
Meet Your Growth Partners
Mickey Lyles
Founder and President
Mickey Lyles is the Founder and President of Immeasura Growth Partners, where he helps small and mid-sized businesses build scalable systems, strengthen operations, and unlock sustainable growth. Drawing on more than 27 years of hands-on experience starting, scaling, and selling companies across multiple industries, he specializes in practical strategies around leadership, processes, and revenue that owners can actually implement. Known as a real operator rather than a theorist, Mickey works directly with business leaders to turn chaos into clarity, align teams, and create structures that drive measurable performance and long-term value.
Whitney Messervy
Chief Marketing Officer
Whitney Messervy is the CMO at Immeasura and the founder of Flyt Creative, a digital marketing agency she launched in 2021 to help businesses grow in a fast-moving digital landscape. She leads all marketing initiatives for Immeasura’s clients, blending creativity with data-driven strategy to design campaigns that connect, engage, and deliver measurable results. Her work brings together modern marketing essentials—SEO, web design, content creation, analytics, and social media—to build strong, cohesive brands that stand out online. Grounded in the Southeast, Whitney is known for her collaborative leadership, adaptability, and commitment to helping clients turn their marketing into a true growth engine.
Kasey Zegel
Operations Manager
Kasey Zegel is the Operations Manager at Immeasura, where she helps small and mid-sized businesses tighten their systems, clarify operations, and build structure that supports real growth. She brings a background in fintech data analytics and customer-experience operations, combining analytical rigor with a people-first mindset. At Immeasura, she plays a central role in the client experience by keeping communication clear, managing follow-ups, organizing documents, and ensuring clients always feel supported. Originally from Ridgewood, New Jersey and now based in South Carolina, she is known for her reliability, attention to detail, and ability to bring order to complex environments.
Eric Glosick
Business Consultant
Eric Glosick is a Business Consultant at Immeasura who helps small businesses strengthen their operations, improve processes, and achieve measurable growth. He brings a background in hotels, golf operations, and other service-based industries, giving him practical experience in budgeting, P&L evaluation, and customer experience. Eric is known for his collaborative, direct, and honest style that turns chaos into structure and empowers teams to win.
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